Wapple needed an engaging stand at Appsworld that would ultimately grow its consumer base.

Inspired by the recent brand refresh, I came up with the concept for a ‘blackout photo booth’ that people could step into and use various light-up props to create their own light art with a purpose-built app. The images would then be tweeted to them and those with most retweets would have the chance to win a prize - which encouraged more people to get involved, and meant more exposure for Wapple on twitter.

I was responsible for the concept behind the stand, creation of the photobooth, the planning and budget for this project, as well as the design of all event signage and promotional giveaways.

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