Wapple Brand Refresh

Wapple needed to refresh their brand identity following a shift in strategy and I was responsible for designing the logo, a responsive website, creating illustrations and assets as well as all printed materials.

A lighter, brighter appearance was required to reflect their new focus on Windows app development, so I used flat metro style UI to bring dynamic content to the front of the homepage. Taking inspiration from the original branding, I used the original green as the base to develop a fresh new colour scheme and repurposed the rays from one of the very first company logos.

The new branding needed to highlight the creative and design services available as well as mobile solutions and development, so I set an illustrative style throughout.

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